Millennials have become the lifeblood of the houseplant retail industry.
But as they age into parenthood, they’ll spend less time caring for their plant babies and more time preparing for real babies.
Bloomscape can play off of the experience of new parents to remind millennials that plant care is child’s play.
Bloomscape is an online houseplant retailer and delivery service.
Posters
Billboards
Social
While we know that taking care of kids is hard, they have a tendency to do and say some funny things.
To increase social media engagement, Bloomscape will reply to popular tweets about people’s kids doing crazy things with a plant that would never behave in such a way.
If you need a smile and want to check out some more of kids’ antics, click here.
Art Director: Plant aunt Amber Gomez