Poshmark is a mobile app where users post, negotiate and sell their gently used clothing items to other users.

Poshmark has the unique challenge of convincing people to sell new and buy old.

By creating a need to sell– the stain of a bad memory– Poshmark can convince people to sell old clothes that are in otherwise good condition.

Clothes carry memories, and we try to get rid of the clothes we associate with negative ones.

Poshmark gives you and your clothes a chance to start fresh.

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OOH

Poshmark is teaming up with Bumble to give you a chance to start fresh. You got your ex out of your life, now get them out of your closet.

Targeted ads and sponsored prompts will welcome users back onto the dating scene after they have redownloaded the Bumble app.

Targeted ads for users who have redownloaded the Bumble app

Users who select a Poshmark prompt will receive an extra profile Spotlight for the week.

Spotlight is a Bumble feature that brings select profiles to the top of the queue for 30 minutes. It is currently only available through purchase.